In November 2023,Three Female Ghosts sales of surveillance cameras in the Chinese online market reached 2.16 million units, marking a year-on-year growth of 14.4%, as reported by market research firm RUNTO. The sales revenue amounted to RMB 450 million ($63 million), reflecting a year-on-year decline of 10.7%. RUNTO indicated that surveillance cameras were the sole category in China’s smart home devices market to experience year-on-year growth in sales volume during November. The increased demand for surveillance camera products is attributed to heightened consumer awareness of home security, competitive unit prices, and promotional events on China’s Singles’ Day (Nov. 11), according to the report. Xiaomi, Jooan, and Ezviz secured the top three positions in the sales chart, with market shares reaching 12.7%, 11.1%, and 7.9%, respectively. [RUNTO, in Chinese]
