【Seung Ha (승하) Archives】

If you've ever stepped inside a Cheesecake Factory -- a restaurant chain found in America's malls,Seung Ha (승하) Archives shopping centers, and suburban landscapes that looks like a pop-up palace built by someone playing Sid Meier's Civilizationwrong -- you've probably wondered, "How does this exist?"

Well, this Twitter thread has your answer.

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Max Krieger, a Cleveland-based game developer, tweeted a thread explaining the eclectic, bizarre design influences of everyone's favorite high-calorie mall restaurant. The thread caught on, for obvious reasons -- Cheesecake Factory is weird as hell.

Krieger examines the origin of CF's furniture stylings, which range from Greco-Roman to, uh, The Lord of The Rings.

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For all the far-reaching design influences, however, the quality of Cheesecake Factory's cutlery is decidedly... not good.

The menu does not strive for consistency or readability so much as it seems to strive for "whatever the opposite of those things are."

Krieger admits, somewhat sadly, that the food is pretty good. That being said, the restaurant seems to have moved on from their namesake dish: the cheesecake. As Krieger points out -- the dessert is a staple of the menu, but its importance to the restaurant as a whole is more of a sad, old mascot. The Chuck E. Cheese animatronic band of foods.

As Krieger puts it, Cheesecake Factory -- a mall restaurant with a bizarre menu and too much going on design-wise -- is a pretty solid stand-in for American capitalism.

In conclusion, Cheesecake Factory is the Donald Trump of restaurants.


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